Google Web search: The traditional SERP includes images whenever they seem relevant to the user’s query (which is often).
Google Images search: People use this vertical engine specifically for visual searching, and it’s our primary focus.
Once you have images indexed in Google, they might show up in three different search environments: So I’ll start with an overview of the latest developments and opportunities in Google Images search. Then we’ll dive into how to SEO images in 17 steps:Īs I said, image search keeps evolving. How to SEO Images: Table of Contentsįirst, we’ll explain the latest news about ranking in Google Images: We provide a list of ways to optimize images for a website and drive traffic from image SEO. Developments in Google’s image-ranking algorithms put more emphasis on quality and relevance. TL DR: Google Images represents another path outside of regular web search for your audience to find your site and discover your content. It’s no wonder the search engine continues to invest in new features to improve the Google Images user experience. And people run transactional and informational types of searches more and more frequently in Google Images search. Latest statistics show that about 28% of regular Google search results contain images, up from 19% only two years ago. Search engines recognize this visual-search trend. Especially on mobile devices, people want to look for information visually. Just look at the growth of image-centered platforms like Pinterest and Instagram. Image SEO can be just as important as optimizing your webpage text.
The images on your website represent another way to drive organic search traffic.